This type of campaign can be a cliché, but remembering your client's birthday shows you care, generating an opportunity to maintain or renew communication with your client by offering a discount coupon, freebie or even a simple congratulations already works.
According to a study carried out by the Unit of Experian Global Marketing Services Anniversary campaigns have higher rates than promotional emails at 481% transaction, 342% revenue rate and 179% unique clicks.
Gifs and more gifs…
The use of gifs brings a cheerful and relaxed tone to your email, but be careful use them sparingly so as not to overdo the informality.
Clean, simple and objective!
That old story of less is more is never wrong.
Investing a little time in your design demonstrates affection and concern for the customer.