This type of campaign can be a cliché, but remembering your client's birthday shows you care, generating an opportunity to maintain or renew communication with your client by offering a discount coupon, freebie or even a simple congratulations already works.
According to a study carried out by the Unit of Experian Global Marketing Services Anniversary campaigns have higher rates than promotional emails at 481% transaction, 342% revenue rate and 179% unique clicks.
Gifs and more gifs…
The use of gifs brings a cheerful and relaxed tone to your email, but be careful use them sparingly so as not to overdo the informality.
LOVE
![AME Email Marketing Anniversary](https://marquesfernandes.com/wp-content/uploads/2019/11/email_ame_2019.gif)
Curriculum
![Curriculum Email Marketing Anniversary](https://marquesfernandes.com/wp-content/uploads/2019/11/curriculum.gif)
Pi Investments
![PI Investments Email Marketing Anniversary](https://marquesfernandes.com/wp-content/uploads/2019/11/email_pi.gif)
Clean, simple and objective!
That old story of less is more is never wrong.
Monetus
![Monetus Email Marketing Anniversary](https://marquesfernandes.com/wp-content/uploads/2019/11/image.png)
Interbank
![Inter Bank Email Marketing Anniversary](https://marquesfernandes.com/wp-content/uploads/2019/11/image-1.png)
Rich
![Rich Email Marketing Birthday](https://marquesfernandes.com/wp-content/uploads/2019/11/image-2.jpg)
bold design
Investing a little time in your design demonstrates affection and concern for the customer.
Submarine
![Submarino Email Marketing Anniversary](https://marquesfernandes.com/wp-content/uploads/2019/11/image-3.jpg)
Moved Used Cars
![Movida Used Cars Email Marketing Anniversary](https://marquesfernandes.com/wp-content/uploads/2019/11/image-4.jpg)
Online Shipping
![Online Shipping Email Marketing Birthday](https://marquesfernandes.com/wp-content/uploads/2019/11/image-5.png)