Below is a quick snippet on how to create a command-line user with administrator privileges on RabbitMQ .
# We created an "admin" user with the password "password"
rabbitmqctl add_user admin password
# Added the "admin" tag to the "admin" user
rabbitmqctl set_user_tags admin administrator
# Added permissions for user "admin" on vhost "/"
rabbitmqctl set_permissions -p / admin ".*" ".*" ".*"